The IIHT Gambia Ltd is a hands-on technical training center and it is a global pioneer intuition and operates in twenty-five different counties. We seek an experienced and enthusiastic individual with a track record of successful Marketing in a relevant environment.
Requirements
Skills & Abilities: Essential
Ability to self-source and retain customers
Ability to develop & maintain strong business relationships
Results driven, well organized with strong follow up skills
Working Knowledge of Microsoft Office products (Word, Excel, Power Point Presentation, Outlook etc.)
Desirable
Effective oral and written communication skills
Proficiency in using E-mail
Comfortable with face-to-face meeting and public speaking
Personalities: Essential
Ethical/Honest
Achievement Orientation
Extroverted, enthusiastic, energetic
Resilient
Desirable
Good Listener, Persistence, Optimistic and upbeat
Bonuses
Benefits
Responsibilities
Key Duties & Responsibilities:
Creating Awareness
Plan advertising and promotional campaigns about the Centre’s products and services on the various mass media
Conduct door-to-door marketing as well as road shows to create awareness about the Centre’s products and services
Distribute flyers, brochures and other promotional materials about the Centre’s products and services to targeted customers
Participate in any bid and/or trade shows to showcase the Centre’s products and services
Attending Customers/Clients
Attend customers professionally and in a friendly manner
Handle customers’ enquiries and complaints carefully and expeditiously
Issue and collect completed student application forms
Collate customers/clients’ specifications in relation to any of the Centre’s software, applications on offer.
Guide and lead customers in satisfying their respective needs
Negotiate with individual as well as corporate customers/clients about the Centre’s various products and services
Achieving Annual Marketing Goals & Objectives
Set achievable weekly, monthly and quarterly marketing targets based on annual projections
Ensure the achievement of annual marketing goals and objectives
Devising Effective Marketing Strategies
Liaise with Head Office in developing and implementing effective marketing campaigns
Provide input in preparing annual budgets as well as annual marketing plans with Senior Management
Developing and launching new products and services
Customer Relationship Management
Maintain an up-to-date customer database
Establish effective communication with customers/clients at all times
Pay regular visits to customers/clients to monitor how the Centre’s products and services are working for them
Market Research
Conduct market research on competitors and customers/clients for timely and appropriate adjustment of the Centre’s products and services
Provide feedback to Senior Management and Head Office based on the research findings
Other Responsibilities:
Ensure proper and fair use of the Centre’s finances and assets
Any other duties that may be assigned related to the job and/or to the operations of the Centre.
