55 Kairaba Avenue, Fajara, Serrekunda, The Gambia


We Are Seeking for Sales & Marketing Executive

The IIHT Gambia Ltd is a hands-on technical training center and it is a global pioneer intuition and operates in twenty-five different counties. We seek an experienced and enthusiastic individual with a track record of successful Marketing in a relevant environment.


Skills & Abilities:
  • Ability to self-source and retain customers
  • Ability to develop & maintain strong business relationships
  • Results driven, well organized with strong follow up skills
  • Working Knowledge of Microsoft Office products (Word, Excel, Power Point Presentation, Outlook etc.)
  • Effective oral and written communication skills
  • Proficiency in using E-mail
  • Comfortable with face-to-face meeting and public speaking 
  • Ethical/Honest
  • Achievement Orientation
  • Extroverted, enthusiastic, energetic
  • Resilient
  • Good Listener, Persistence, Optimistic and upbeat




Key Duties & Responsibilities:  

Creating Awareness
  • Plan advertising and promotional campaigns about the Centre’s products and services on the various mass media 
  • Conduct door-to-door marketing as well as road shows to create awareness about the Centre’s products and services 
  • Distribute flyers, brochures and other promotional materials about the Centre’s products and services to targeted customers 
  • Participate in any bid and/or trade shows to showcase the Centre’s products and services
Attending Customers/Clients
  • Attend customers professionally and in a friendly manner
  • Handle customers’ enquiries and complaints carefully and expeditiously
  • Issue and collect completed student application forms
  • Collate customers/clients’ specifications in relation to any of the Centre’s software, applications on offer.
  • Guide and lead customers in satisfying their respective needs
  • Negotiate with individual as well as corporate customers/clients about the Centre’s various products and services
Achieving Annual Marketing Goals & Objectives
  • Set achievable weekly, monthly and quarterly marketing targets based on annual projections 
  • Ensure the achievement of annual marketing goals and objectives
Devising Effective Marketing Strategies
  • Liaise with Head Office in developing and implementing effective marketing campaigns
  • Provide input in preparing annual budgets as well as annual marketing plans with Senior Management
  • Developing and launching new products and services 
Customer Relationship Management
  • Maintain an up-to-date customer database 
  • Establish effective communication with customers/clients at all times 
  • Pay regular visits to customers/clients to monitor how the Centre’s products and services are working for them 
Market Research
  • Conduct market research on competitors and customers/clients for timely and appropriate adjustment of the Centre’s products and services
  • Provide feedback to Senior Management and Head Office based on the research findings
Other Responsibilities:  
  • Ensure proper and fair use of the Centre’s finances and assets
  • Any other duties that may be assigned related to the job and/or to the operations of the Centre.